Marketing beyond Google for lawn care

Referrals and Reviews

Satisfied customers provide a reliable source of new business when the request process is simple and timely.

• Finish each service visit by handing the client a printed card listing the company phone number and website with a note thanking them for their business and encouraging them to mention the company to neighbors.
• Send a same-day text or email with a direct link to leave a review on the platform the customer uses most often.
• Offer a modest credit, such as ten dollars off the next mowing, only after the review appears to keep the incentive tied to action.
• In Canada, note that Quebec requires French on any printed referral materials, while the rest of the country follows English or bilingual practices similar to bordering US states.

Community and Neighborhood Marketing

Local events and direct outreach keep the company name in front of homeowners who make seasonal decisions together.

• Attend or sponsor a community day each spring at a park or school and bring a small display of before and after photos from nearby properties.
• Place door hangers on streets where the crew is already working so residents see the service in action that same week.
• Join the local chamber of commerce or business association to appear in member directories and at monthly networking meetings.
• In both countries, check municipal rules before distributing flyers, as some cities limit placement on public property, while private yards remain open with permission.

Social Media

Regular posts showcasing real work build familiarity without requiring daily video production.

• Photograph completed yards consistently, such as right after mowing, and share one or two images per week with a short caption noting the neighborhood.
• Respond to comments within a day and ask follow-up questions to keep conversations going.
• Create a private group for past customers where seasonal tips and early booking notices can be posted without public advertising costs.
• Facebook remains the primary platform in most US and Canadian suburban areas, while Instagram works best for companies that also maintain flower beds or hardscaping.

Fleet and Signage

Trucks and trailers serve as moving billboards that reach homeowners along daily routes.

• Ensure vehicle lettering is large enough to read from the next lane, including the phone number on both sides and the rear.
• Use magnetic signs for temporary use on personal vehicles during peak season so the company name travels even when crews are not in company trucks.
• Refresh yard signs after each job with the current phone number and remove them within two days to avoid local complaints.
• US and Canadian cities often require permits for any sign left longer than a few hours on a roadside, so confirm rules at the town hall before ordering new stock.

Winning Repeat Customers

Existing clients cost less to retain than new ones to acquire, so focus on steady communication and reliable service timing.

• Send a printed postcard each fall listing winter prep steps and offering a discount for early spring booking.
• Keep a simple spreadsheet of service dates so the same crew returns to each property within a three-day window every cycle.
• Call or text customers two weeks before their usual start date to confirm the schedule and note any changes in lawn conditions they have observed.
• Track which clients refer others and send a handwritten thank you note with a small gift card after the new account completes its first full season.